Ep.10 - Communities at the Core: Multifamily Tech, Strategy, and Staying Ahead-with Susan Gerock
Nadine and Ryan sit down with Susan Gerock, CIO of Elme Communities and one of the most respected voices in multifamily tech, to cut through the noise and get real about what’s actually moving the needle in real estate technology. From the one tech investment smaller firms can’t afford to skip to how applying a hospitality mindset to multifamily is reshaping the industry, Susan brings sharp insights and hard-earned lessons on aligning innovation with strategy. She also tackles cybersecurity risks, marketing tech madness, and the biggest mistakes in tech adoption (so you don’t have to learn the hard way)—plus, she shares what happens when a tech rollout goes sideways, and how to course-correct like a pro. Plus, we explore her passion for diversity and inclusion in real estate through initiatives like Real Talk and her work with 826DC. Smart insights, candid takes, and a few laughs along the way—don’t miss this one.
0:10: Intro / February’s all about the birthdays
5:20: The latest on multifamily
7:10: Introducing Susan Gerock
8:03: Susan’s career journey
14:24: What is Susan’s favorite asset class
15:07: The role of CIO and aligning real estate tech with a company’s goals
18:39: Leveraging tech to enhance tenant experience and retention
21:43: Hospitality driving the multifamily experience
23:53: The state of marketing tech within multifamily
31:07: Common mistakes in tech rollouts
34:36: Tech implementation gone wrong
38:55: Tech recommendations for smaller CRE companies
43:55: Are we doing enough to protect our data?
50:22: Biggest CRE data blind spot
54:17: Susan’s vote for the one to watch real estate tech
59:20: Susan’s involvement in RealTalk and 826DC
1:07:56: How does Susan “unplug”
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This episode is sponsored by our awesome partner, HILO, making connectivity and engagement a breeze in commercial real estate.