Ep. 17 - Leading with Purpose: The Power of Data, Culture, & Collaboration in CRE with Richard Reyes
Real estate’s future won’t be built by code alone. It will be built by people who know how to connect it all.
In this episode of CRE Unplugged, Ryan Elazari sits down with Richard Reyes, CEO of OSCRE International and VP of Digital Strategy at ConnexFM, to discuss how data, culture, and collaboration are reshaping the built environment.
From his Texas ranch roots to leading digital transformation across real estate, Richard shares how hard work and hands-on experience shaped his mission to “assemble people, not just systems.” He explains the idea behind a “smart data highway,” why culture, not technology, is the biggest barrier to innovation, and how events like FutureBuilt are breaking down silos between trades and technology.
A grounded and inspiring conversation about leadership, digital strategy, the evolution of the built environment.
Show Notes:
0:10: Introducing Richard Reyes
2:19: Texas roots and developing a strong work ethic
4:21: How his ranch upbringing shaped the man he is today
6:30: Clean eating
7:29: “Assembler of people”
10:58: Data blind spots
15:40: Understanding culture within an organization
19:06: FutureBuilt, a ConnexFM Event
25:25: Advice for younger professionals in the world of AI
27:33: Are we seeing a future of more skilled laborers?
32:40: Shifting companies’ mindset toward data sharing
35:34: How does Richard unplug?
41:22: Ryan’s takeaways
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This episode is sponsored by our awesome partner, HILO, making connectivity and engagement a breeze in commercial real estate.
To learn more about the FutureBuilt event and how it’s bringing together leaders from across the built environment, visit futurebuilt.io.